Digital Services incorporates a broad range of online products and services, designed to support business build and maintain their brand online. They include elements which reflect the entire online lifecyle for an organisation ranging from Digital Strategy, Website concept design and creation, Search Engine Marketing including both Search Engine Optimisation (SEO) and Pay Per Click (PPC) advertising, along with other elements such as web traffic analysis, website conversion, SSL encryption, Payment gateways, E-commerce integration, email marketing, and social media marketing.
Managing your organisation’s brand online is an essential component of an integrated marketing strategy, and for many businesses the web – particularly search engines – represent a significant channel through which a business engages customers. A website is often one of the first points of contact that prospective customers have with your brand. Optimising an organisation’s web properties is integral to effectively managing web traffic and creating a tangible business benefit from that traffic. Defining the right Digital Strategy, executing on the strategy, and then managing / monitoring the results, are all essential elements in ensuring an organisation maximises the return on their digital investments.
DigitalPM`s Consulting Services relate to three core areas:
DigitalPM has significant expertise in the provision of Digital Services for clients from a wide range of industries. Recognised as having domain expertise in this field, our Digital Strategy consultants offer unparalleled knowledge of the digital space, with demonstrated experience in defining and executing Digital Services for clients ranging from Tier 1 Corporates through to niche SME organisations.
To identify how our Digital Services team can assist your organisation please contact us for more information.